The MG MG4, a popular electric vehicle (EV) in Australia, has recently undergone a significant price reduction, making it an even more attractive option for those looking to enter the electric car market. This move reflects the growing competition among EV manufacturers to offer affordable, high-quality vehicles that appeal to the mass market.
Overview of the MG MG4
The MG MG4 is an all-electric hatchback that has garnered attention for its blend of modern design, efficient performance, and affordability. Originally launched as part of MG’s strategy to expand its electric vehicle lineup, the MG4 has quickly become a favourite in Australia for its competitive pricing and practical features.
With this price cut, the MG4 now offers one of the best value propositions in the Australian EV market, positioning itself as a top contender for budget-conscious buyers.
Price reduction: A game changer
The recent price reduction of the MG MG4 is a game-changer in the Australian EV market. This price cut, which applies to all variants of the MG4, aims to make electric vehicles more accessible to a broader audience. As EVs typically come with a higher upfront cost than traditional internal combustion engine vehicles, this reduction could sway potential buyers to choose an electric option.
A significant price drop
Until the end of October, the entry-level MG 4 Excite 51 will be available from just $30,990 drive-away nationwide. This represents a substantial saving of up to $10,425 compared to the previous pricing, depending on the registration state. This price drop positions the MG 4 well below its closest competitors regarding affordability.
Discounts across the MG 4 range
The base-model MG 4 isn’t the only variant seeing price reductions. Other models in the MG 4 lineup also offer significant ‘factory bonuses.’ Model Year 2023 (MY23) stock is eligible for an $8000 factory discount, while the 2024 builds come with a $5000 factory bonus. These discounts apply to the Excite 64, Essence 64, Long Range 77, and the performance-oriented XPower grades. The promotions for all models in the MG 4 range are set to expire on 31 October 2024.
Premium models also reduced
Even the top-tier MG 4 variants, which were previously priced higher, are now seeing reductions. For instance, the MY23 MG 4 XPower in Western Australia, one of the more expensive states for vehicle registration, now costs $53,282 drive-away. This represents a significant drop from its previous $59,990 drive-away price nationwide just two months ago.
| MY23 VARIANT | MG4 Excite 51 | MG4 Excite 64 | MG4 Essence 64 | MG4 77kWh LR | MG4 X-Power |
| MY23 | $30,990 DA | $8,000 factory bonus | $8,000 factory bonus | $8,000 factory bonus | $8,000 factory bonus |
| MY24 | $30,990 DA | $5,000 factory bonus | $5,000 factory bonus | $5,000 factory bonus | $5,000 factory bonus |
Source&Images: MG Motor Australia, Drive, WhichCar
Key features
The MG MG4 has features that make it a strong competitor in the EV space. Some of the standout features include:
- Long range: The MG4 offers a commendable driving range, ensuring drivers can cover significant distances without frequent charging stops. This is particularly important for Australian drivers, who often take long road trips.
- Sleek design: The vehicle’s aerodynamic design contributes to its aesthetic appeal and enhances its efficiency, reducing drag and improving energy consumption.
- Advanced technology: The MG4 has many modern technologies, including an intuitive infotainment system, driver assistance features, and regenerative braking to maximise battery efficiency.
Impact on the Australian EV market
Australia has been gradually embracing electric vehicles, but the high initial cost of many EVs has been a barrier to widespread adoption. The MG4’s price cut will likely ripple, pushing other manufacturers to reconsider their pricing strategies. This move aligns with the broader global trend of making EVs more affordable as governments and consumers push to transition to cleaner energy sources.
Why the MG4 stands out
In addition to its lower price, the MG MG4 stands out in the EV market for several reasons:
- Affordability: With the recent price slash, the MG4 is now one of Australia’s most affordable electric vehicles, making it an excellent choice for first-time EV buyers. Check our page to learn more about Australia’s Top 5 Cheapest Electric Vehicles 2024.
- Performance: The MG4 offers a smooth driving experience, combining electric motors’ instant torque with responsive handling.
- Low running costs: Electric vehicles generally have lower running costs than petrol-powered cars, and the MG4 is no exception. The combination of lower electricity costs, reduced maintenance needs, and government incentives makes the MG4 a cost-effective option in the long run.
The MG MG4’s price reduction is a significant development in the Australian EV market, further enhancing the vehicle’s appeal. For anyone considering switching to electric, the MG4 is a compelling option, offering a blend of affordability, performance, and modern features. As electric vehicles continue gaining traction in Australia, the MG MG4’s new pricing may help drive further adoption, bringing the country closer to a more sustainable future.
Powering up your EV with a Charger
Are you prepared to embark on an electrifying journey with your next car? Brace yourself for a groundbreaking opportunity that will revolutionise your driving experience. Don’t miss out on this exclusive chance to book a test drive in one of your neighbourhood’s latest and most cutting-edge electric vehicles (EVs)!
Seize this moment to revolutionise your driving experience. Be a trendsetter, an innovator, and a protector of our planet. Book your test drive today and prepare to join the growing community of electric vehicle enthusiasts. The road to a sustainable and electrifying future awaits – don’t miss your chance to be part of it!
