Fox ESS has signed five-time Olympic champion Ian Thorpe as its official Australian brand ambassador, marking a major milestone for the clean energy brand just before Christmas.
The partnership brings together one of Australia’s most respected sporting icons with Fox ESS, a global leader in residential energy storage and renewable energy solutions. It reflects a shared commitment to performance, innovation, and a cleaner energy future for Australian households.
For Fox ESS, the timing could not be better. Australia continues to lead the world in rooftop solar adoption, and home battery uptake is accelerating fast. Having Ian Thorpe on board strengthens Fox ESS’s mission to remove barriers between families and access to clean, independent energy.
A natural alignment of values
Ian Thorpe is widely recognised not only for his sporting achievements, but also for his advocacy on environmental responsibility and sustainability. His long-standing support for green initiatives aligns closely with Fox ESS’s goal to help Australians live more sustainably through reliable energy solutions.
Fox ESS describes its brand values through three core principles.
- Lighter, through continuous innovation that delivers products that are easier to install.
- Quicker, backed by modular system designs and a local service team focused on fast response times.
- Higher, reflecting higher performance, efficiency, and trust across its energy storage solutions.
These qualities mirror the attributes Australians associate with Thorpe himself. Agility, speed, reliability, and excellence have defined his career, both in and out of the pool.
Speaking about the partnership, Thorpe highlighted the shared mindset behind the collaboration.
“Every time I jump into the water, I know that swimming faster isn’t easy,” said Ian Thorpe, Olympic Champion and Fox ESS Brand Ambassador. “I’ve always believed in pushing boundaries and striving for excellence, both in sports and in life. That same mindset applies to our journey towards sustainable living for the sake of our planet. Australia is leading the way in the clean energy transition, and together with Fox ESS, we can embrace a greener, more efficient lifestyle.”
Backed by global performance
Fox ESS enters the partnership with strong international credentials. In 2025, the company was recognised as the number one residential energy storage provider in Europe by S&P Global Energy. This recognition reflects Fox ESS’s rapid growth, technical capability, and strong focus on quality and reliability.
The brand has been expanding quickly in Australia, supported by growing consumer demand for battery storage and government incentives like the Cheaper Home Batteries Program. Fox ESS has focused on ensuring its products align with local conditions, regulations, and installer needs.
Appointing Ian Thorpe as Australian brand ambassador signals Fox ESS’s ambition to play a leading role in the country’s clean energy transition. It also reinforces its commitment to education, trust, and long-term customer value.
Michael Zhu, CEO of Fox ESS, said the partnership represents far more than a brand endorsement.
“Ian Thorpe is a true legend—his career has redefined speed, performance, and resilience on the world stage. Our people are our greatest strength, and we’re honoured to welcome Ian to the Fox ESS family. Together, we look forward to helping Australians live better with independent, clean energy solutions that pave the way for a more sustainable future.”
Inspiring Australians to take control of energy
With Thorpe on board, Fox ESS plans to share stories and practical insights that help Australians better understand home energy storage, solar integration, and energy independence. The focus will be on real outcomes, including lower power bills, greater resilience, and reduced carbon footprints.
As electricity prices remain unpredictable, interest in batteries continues to rise. Fox ESS aims to support this shift with systems designed for Australian homes, backed by local support and global expertise.
The partnership is expected to deliver new content, campaigns, and community engagement throughout 2026. For Australians considering solar and battery solutions, the message is simple. Clean energy is no longer niche. It is practical, proven, and increasingly accessible.
