Rising Tide of Sustainability: Electric Vehicles Capture 8% Market Share in May, Reflecting Growing Consumer Interest

fcai may 2023

Recently, the Federal Chamber of Automotive Industries (FCAI) in Australia released an insightful report highlighting the latest trends and developments that are revolutionising the automotive sector. Sales data has shed light on an encouraging trend in the automotive industry, revealing a significant increase in consumer interest in electric vehicles (EVs)

In May, Battery Electric Vehicles (BEVs) accounted for 7.7% of the market, while electrified vehicles (including BEVs, Plug-In Hybrids, and Hybrids) made up 15.6% of total sales for the month. These figures indicate a noteworthy shift in consumer preferences towards more sustainable transportation options.

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Rise of electric vehicles

The rise of electric vehicles can be attributed to several factors, including technological advancements, environmental awareness, and EV government incentives. With the development of more efficient and affordable battery technology, EVs are becoming increasingly viable alternatives to traditional internal combustion engine (ICE) vehicles. The public’s growing concern for the environment and a desire to reduce carbon emissions have also played a significant role in the rising popularity of EVs.

This surge in electric vehicle sales, with a notable increase in market share, reflects a growing consumer preference for environmentally friendly transportation options. FCAI Chief Executive Tony Weber acknowledged that the industry faced global supply challenges, indicating that the actual number of electrified vehicles sold could have been even higher.

FCAI Chief Executive Tony Weber
Image: Car Expert; Source: FCAI- 03 May 2023 Media Release


“Electric vehicles accounted for 8 per cent of sales in April. This is well up from 1.1 per cent compared with April 2022. If you take all forms of electrification, that number has increased from 9.5 per cent to 15.4 per cent, and we know that this number would have been larger had the industry not faced global supply challenges,” FCAI Chief Executive Tony Weber said.

“It is worth noting that five out of the top ten models sold in April offer some form of electrification.”

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Tesla Model Y emerges as 3rd best-selling vehicle in Australia

In terms of market leadership, Toyota secured the top position with 18,340 vehicles sold in May. Mazda followed closely with 8,475 units, while Hyundai, Kia, and Ford rounded out the top five with 7,078, 7,000, and 6,251 sales, respectively.

In the model-specific sales category, the Toyota Hi-Lux emerged as the best-selling model, with 5,772 units sold in May. The Ford Ranger secured the second spot with 4,110 sales, followed by the Tesla Model Y with 3,178 units. The Toyota RAV4 and MG ZS completed the top five with 2,616 and 2,502 sales, respectively.

Top electric vehicle sales in Australia on May

  1. Tesla Model Y – 3,178 sales
  2. BYD Atto 3 – 1,448 sales
  3. Tesla Model 3 – 1,298 sales
  4. MG ZS EV – 276
  5. Volvo XC40 – 266 sales
  6. Polestar 2 – 226 sales
  7. Volvo C40 – 165 sales
  8. Mercedes Benz EQA – 124 sales
  9. Kia EV6 – 104 sales
  10. BMW iX – 86 sales


Source: techAU

Tesla Model Y

May auto sales surge

The year-to-date sales figures also show positive growth, with a 4.3% increase to 456,833 vehicles compared to the same period last year. This demonstrates a healthy demand for automobiles in Australia.

All states and territories experienced growth in vehicle sales, with Western Australia leading the way with a notable increase of 25.1%, closely followed by Queensland with a 17.4% growth compared to May 2022. The growth was observed across all buyer types, including private, business, government, and rental markets.

Consumer preference for sustainable transportation

The growing sales figures for electric and electrified vehicles clearly demonstrate a changing consumer preference for more sustainable transportation options. Consumers are increasingly valuing the environmental benefits of EVs, including reduced carbon emissions, improved air quality, and decreased dependence on finite fossil fuels. The shift towards sustainable transportation aligns with broader societal efforts to combat climate change and create a greener future.

Embracing electric vehicles

The record-breaking May sales figures and the strong year-to-date growth signal a positive trajectory for Australia’s automotive industry. Despite ongoing challenges, including supply chain disruptions and economic uncertainties, the industry remains resilient and continues to meet the evolving demands of consumers. As electric vehicle adoption increases, it will be interesting to see how the market evolves in the coming months and years.

To read the full report by the Federal Chamber of Automotive Industries (FCAI)-05 June 2023, click here: FCAI Report Link.

Check out our pages to learn more about electric vehicles.

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